The “back end” of publishing- the publicity, marketing, and book events that happen just before, and long after a book’s publication date are often fraught territory for authors who may have spent years writing and editing and polishing their manuscripts in near-isolation. For most of us, the writing, the dreaming, the re-writing and living with our stories are the parts we love the best. But we have to work just as hard at “green lighting” our books if we want our books to
